Downtown Santa Rosa streets still wear the aftereffects of the Amgen Tour of California, which raced through town on May 19. They’re what Raissa de la Rosa describes as “rogue markings” that were spray painted on Third Street leading up to the finish line and at Fourth and Mendocino, right next to Specialized Bicycles’ vendor booth.

As co-chair of the local organizing committee for the Amgen Tour, de la Rosa said she has been working with AEG Sports, the event’s producer, and Morgan Hill-based Specialized Bicycles to get them removed at the bicycle company’s expense.

“Anyone who does this is supposed to do it with chalk,” she said, adding that once they realized the logos had been painted, “we contacted AEG and found out it was a problem in other cities, too. I assume we have a city ordinance that prohibits them, but outside of that, we don’t allow any advertising on public property.”

Specialized didn’t return phone calls or emails, and AEG spokesman Michael Roth promised to call back with a comment that never came.

de la Rossa said Specialized was asked to remove the markings, and when that failed, she got the name of a person who can take them off at the bicycle company’s expense. After she gets a cost estimate, the work can begin.

Andrew sent this photo to the Road Warrior Aug. 1 with the question, “This mark is painted all over Santa Rosa.  What does it mean?” Many of you correctly guessed that it was a bicycle company’s logo, including one man who called it vandalism. ”Don’t our streets just scream “Your Logo Here?” wrote Jacob Bayless.

Tamara guessed, “Zoro the gay blade?”, a sentiment echoed by Billy Joe Messimer.

Brian wrote, “Ugh, I certainly hope it’s not the Norteños gang.”

Other guesses:

“It’s the road marking for a ‘No Texting’ zone!” – Dan Drummond Sr.

“I believe this is a symbol that the city of Santa Rosa uses to mark an area that needs to be repaired. (I.E. cracked sidewalk, pot holes, and things of that nature).” – Jason Hogan

Dave wrote to say, “Why they were allowed to paint the logo on the street is a bigger question.” (Quick answer: They weren’t.)

Some  speculated that the logo had been painted to advertise Bike Monkey’s Aug. 17 Annadel cross country mountain bike race. (Our call to Bike Monkey wasn’t returned, but we’ll still give the race a plug.)

And John added the final caveat: “”That wouldn’t do us cyclists a service if some knucklehead thought this was a neat way of advertising… ”

In Santa Rosa, NorCal Bike Sports at 425 College Ave. carries Specialized bikes.


Follow the Road Warrior on Twitter at @PDRoadWarrior.



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  1. wangofango

    It’s the Specialized logo, it’s advertising, it’s obnoxious and it’s ready to be removed! Been meaning to visit the streets at night with black spray paint but, being lazy, glad to see the culprits will be paying for their vandalism, er, advertising. You can fool some of the people some of the time…..

    August 3rd, 2013 12:17 pm

  2. floridajoe2001

    BOYCOTT AEG Sports and Specialized Bicycles.

    August 4th, 2013 2:51 pm

  3. Jeff

    Santa Rosans Square off Over Squiggle Scrubbing Squabble

    August 5th, 2013 1:24 pm

  4. Greg Karraker

    I’m not exactly a Tea Party member, but this county fawns over bicyclists and dumps on the Tea Party.

    When the Tea Party holds an event, at least they have the decency to clean up their litter.

    August 5th, 2013 1:56 pm

  5. Chris from Santa Rosa

    Some points worth mentioning:

    1. Specialized builds very good bikes.
    2. Specialized is local, or at least Bay Area.
    3. Specialized has a lot of room for improvement when it comes to getting along with its neighbors:


    Who thought it was a good idea to paint their logo on public roads? Pay the cleanup bill and get back to building bikes, Specialized!

    August 5th, 2013 2:20 pm

  6. Captain Woss

    Everyone complains about rogues when half of the time we are nerfed to hell just because ppl don’t know how to counter correctly.

    August 5th, 2013 3:36 pm

  7. West County resident

    What about all the spay paint on Coleman valley road ? It’s been their since the first race and its so ugly. the race Organizers should pay for the clean up.

    August 5th, 2013 3:53 pm

  8. Chris from Santa Rosa

    The graffiti on Coleman Valley Road refer to Steve Cozza, a local bike racer (now retired), who took part in the Tour of California in 2008 and 2009. It’s been there for several years now, and is part of local history. The Tour organizers are not responsible for that graffiti, and they admonish fans to use water-soluble chalk, not paint, to write their encouragements on public roads.

    August 5th, 2013 6:14 pm

  9. Tom

    Mystery squiggles? Jesus, PD, pull it together.

    August 5th, 2013 11:12 pm

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