Remember the story about the rogue graffiti painted by Specialized Bicycles during the Amgen Tour of California?
They’re gone, scrubbed up a week after a reader named Andrew brought them to light. “This mark is painted all over Santa Rosa,” he wrote. “What does it mean?”
Turns out the squiggles were company logos illegally spray painted on Third Street leading up to the finish line and at Fourth and Mendocino, right next to Specialized Bicycles’ vendor booth. Raissa de la Rosa, co-chair of the Amgen Tour’s local organizing committee, took offense at the permanent on-street advertising and asked Specialized to remove them. When that failed she prepared to have it done and billed to the company.
On Friday, a reader named Alf spotted a crew trying to remove the S symbols with high-pressure water just outside Pete’s Deli on Fourth Street and Mendocino Avenue.
“Not coming off easy,” he said. “No markings on the work truck, although I thought I saw an S symbol on the water pressure equipment.”
De la Rosa confirmed the story.
“We believed we had established a plan with (race owner) AEG and Specialized that we would bill Specialized for the removal of the markings,” she said. “It appears that as a result of the (Road Warrior post), Specialized decided to be more proactive by sending a crew to Santa Rosa before we could do the removal ourselves.
“Needless to say, Specialized remains a good partner to both AEG and us in regards to the Tour.”
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