From this ...

Remember the story about the rogue graffiti painted by Specialized Bicycles during the Amgen Tour of California?

They’re gone, scrubbed up a week after a reader named Andrew brought them to light. “This mark is painted all over Santa Rosa,” he wrote. “What does it mean?”

Turns out the squiggles were company logos illegally spray painted on Third Street leading up to the finish line and at Fourth and Mendocino, right next to Specialized Bicycles’ vendor booth. Raissa de la Rosa, co-chair of the Amgen Tour’s local organizing committee, took offense at the permanent on-street advertising and asked Specialized to remove them. When that failed she prepared to have it done and billed to the company.

On Friday, a reader named Alf spotted a crew trying to remove the S symbols with high-pressure water just outside Pete’s Deli on Fourth Street and Mendocino Avenue.

... to this.

“Not coming off easy,” he said. “No markings on the work truck, although I thought I saw an S symbol on the water pressure equipment.”

De la Rosa confirmed the story.

“We believed we had established a plan with (race owner) AEG and Specialized that we would bill Specialized for the removal of the markings,” she said. “It appears that as a result of the (Road Warrior post), Specialized decided to be more proactive by sending a crew to Santa Rosa before we could do the removal ourselves.

“Needless to say, Specialized remains a good partner to both AEG and us in regards to the Tour.”


Follow the Road Warrior on Twitter @PDRoadWarrior.




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  1. mike

    These white symbols are still on red marked curbs on Airway Dr not sure if other streets / curbs have same issue

    August 13th, 2013 12:58 pm

  2. floridajoe2001

    Did we the tax payers foot the bill, or did it go to the multi-million dollar, moneygrubbing sporting goods companies which did it illegally?

    …That’s what I thought.

    August 14th, 2013 11:23 am

  3. Road.Warrior

    You thought right, floridajoe. The sporting goods company paid for it.

    August 14th, 2013 1:00 pm

  4. bill

    if it is ‘illegal’, whom is going to be fined? is it an infraction or a misdemeanor? It would seem the latter, as it is vandalism. They could’ve used chalk, survey paint or any other temporary media. Glad they’re stepping up, but it sounds minimally and ONLY to avoid paying the city to remove their ‘graffiti’

    August 14th, 2013 2:02 pm

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